There are more aspects to that. “Heard of it > Not interested” at 63% does not mean 63% being disappointed with the framework. I’m not questioning the results, but I’m warning against drawing the wrong conclusions. While the findings of the survey are certainly interesting and useful to guide further strategy, I’m not sure if a call to rebrand is the right action.
What if they are not interested because they are simply too excited about all the other new stuff? What if the sample of the survey is indeed - and I would think inadvertently - biased?
For instance, SO 2020 Developer Survey shows jQuery as still the king of frontend, but in State of JS is merely relegated to a mention. (The fact that Meteor is missing in the most loved web frameworks is a different matter, but it’s also missing in the dreaded category.) In the same survey Gatsby, seems to be doing quite a bit better in terms of developer love than in State of JS.
Personally, I love seeing that the new owners are hard at work bringing the framework up to date, and giving it the TLC it deserves, having been left by the side of the road for years. The amount of work that went into it and in Galaxy in just one year is staggering, but that may have low visibility because a lot of it was long overdue. I’m sure there will be a time for developer PR and marketing as well.
Excellent comparison! Not everyone likes to eat at McDonalds.