Figuring out if a Play Store installation was from a Google advert (attribution)


I’m struggling with the above.

I used the plugin GitHub - expcapitaldev/cordova-plugin-search-ads: A apple search ads attribution plugin for cordova on the Apple side (i.e. to figure out if an Apple install was from an Apple App Store ad), but I can’t figure out how to do the same for Android installs from Play Store ads.

The only thing I can think to try is to see if the campaign info is passed in the URL so that I can read it with a plugin like cordova-plugin-customurlscheme - npm

Does anyone know if that will work? Do you know of another way?

The reason I want to do this is because I suspect my users from ads are behaving very differently from organic users. I want to flag them so that I can analyze this.

I think I could probably also do this analysis inside Google Analytics (I think it can distinguish between users with a campaign attached and not), but I really hate that product and would prefer to do my own analysis.