Meteor is unable to read MONGO_URL

Hi. Im trying to run my app on ubuntu server without mup. As it is described in documentation MONGO_URL and ROOT_URL has to be specified.
So i ssh to my server clone app, build it and run. MONGO_URL=my_connection_string ROOT_URL=root_url node main.js. It throws. Error: MONGO_URL must be set in environment It doesnt make sense as MONGO_URL is specified. What is more interesting is fact, that if you set some shit as MONGO_URL like MONGO_URL=blahblah it properly says that connection string is invalid. Is there something i don’t know about way meteor read and parse connection string?

Are you using the bash command export when setting your environment variables in ubuntu?