The homepage looks too dead. It looks too much like a corporate marketing page for a bad product.
Some great things you could add to the homepage:
A link to here (Apollo discussion forum)
A link to some some case studies, testimonials
A link to some kind of roadmap
A link comparing Apollo to other technologies like Relay
A link to some compelling videos about Apollo
Some code samples (like Relay and GraphQL sites)
I imagine that you’re trying to appeal probably to managers and CTOs, etc. but it’s not very compelling for anyone who actually knows any technology (who I imagine is the people you actually want to try Apollo).
