Services for analytics and metrics?

I am currently weighing my options for which analytics and metrics services I should use for my meteor app (it’s gonna be something like a market-place).

There are many different services out there, like, segment, mixpanel or astronomer to name a few. So, I thought I’d just ask if there is a community preference here or a particularly good combination of services and basically what everyone else in the meteor community uses.

My guess is that google analytics is the most obvious to get started with?!