This isn’t really a fair assessment because you’re not the intended market. It’s a very niche tool for a very select group. We already have several paid customers who are breezing through the app, and we even had someone sign up for the annual pro plan without even test driving it! The front page of the site has a very concise pitch that composers and sound designers will instantly understand: “The ultimate tool for audio professionals to create and share beautiful, impactful demo reels.”. I know this pitch works because I am a professional composer. I built this tool specifically to solve pain points that people in my industry face.
This is fair. There’s an outdated sneak preview video that used to be on the pre-launch site (below) but we definitely have to make a new one. We just soft-launched this a few days ago, so are still polishing things up.
And again, this video might mean nothing to you, but it’s because you’re not our target market. Imagine the flip side: invite a composer to look at a website like Hexo or Kadira or any developer-related site, and they’d have no idea what it’s about, because it’s not meant for them. And that’s totally fine. Some services have very broad reaches (Dropbox) and others are laser-focused. We fall into the latter category.
This is good advice, and there should be maybe a bit more of the problems it solves, though many composers are already familiar with the problems surrounding demo reels (did it arrive? did they open it? what tracks did they skip?). And so it’s less important to focus on those problems, but I agree that addressing some of issues would be helpful to people who may not initially get what we’re about.