I hope the next paragraphs are seen as some positive and productive input 
I was reviewing some of the frameworks from the survey and all I see there is hours of wasted time, because of setting up architecture and basic features (that already come out of the box with Meteor) or just miss important functionality that is crucial for our use cases (reactivity). Let’s be honest: If I really want this kind of pain to setup everything from the ground I would go for Java EE…
Besides that I agree that there is few knowledge about Meteor’s current abilities outside of this community:
- No one besides us knows that the survey is built using Vulcan = Meteor. I think no one complained about the quality of the survey website (it worked so well I was really impressed). So let them know about this! “Did you know the famous State of JS survey was built using the tool, which the most participants thought to be outdated?”
- No one besides us knows that Meteor has always been on the edge of the new ecma versions.
- No one besides us knows that you have out-of-the-box support for the major frontends. I mean other frameworks either support excatly one or none (and you have to set it up all yourself again).
- No one besides us knows that you can write using DDP/websocket and HTTP and that you can also use express as middleware by just using one line of code.
- No one besides us knows that you have a full oauth2 based authentication workflow out of the box. This is still taking ages to implement on your own, even with packages like passport
Also some ideas for concrete marketing steps could be
- a new major version, just to show we are far far away from 1.0 days
- a new website with a fresh design, built with Meteor, hosted on Galaxy (shows that you eat your own food and it tastes good)
- an SEO campaign that downranks all those old and deprecated articles
- an improved atmosphere registry where abandoned packages are ranked down
- a curated gallery, where companies and community can submit links to great Meteor websites and apps for promotional purposes